As an e-commerce business owner in Singapore, understanding key e-commerce sales dates in 2025 is crucial for planning your sales strategy. You can fully leverage peak consumer spending times in 2025 by aligning your promotions with these important periods. Here’s a guide to help you plan your 2025 sales calendar and boost your e-commerce revenue.
Chinese New Year in 2025 begins on January 29, marking the start of the Year of the Snake. This holiday is one of the most significant celebrations in Singapore, with consumer spending reaching a peak. Shoppers will be on the lookout for festive discounts and deals, so it’s vital to start promoting early to capture this demand.
Tip: Focus on festive products, such as gifts, apparel, and home decor, during the build-up to Chinese New Year.
The SG Great Sale is a much-anticipated event that usually takes place in June each year. In 2025, expect this national sale to happen in June. During this time, Singaporeans look for great deals on a variety of items, from fashion to electronics, making it a perfect opportunity for your ecommerce business to offer discounts and attract more customers.
Tip: Prepare exclusive online-only promotions and discounts to make the most of this national sale.
Originally a celebration for single people, 11.11 Singles’ Day has now evolved into one of the largest online shopping events globally. In 2025, Singles’ Day will fall on November 11, offering a great chance to run large-scale promotions. This event is popular across Singapore, and many businesses experience a surge in sales.
Tip: Consider offering bundle deals or flash sales to maximise the impact of this shopping day.
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Black Friday, which falls on November 28, 2025, is known for its massive discounts. It has become a key shopping day worldwide, and Singapore is no exception. Shoppers flock to both physical and online stores looking for great deals. For your ecommerce business, this is a perfect opportunity to draw in customers with attractive offers.
Tip: Get ahead with a digital marketing campaign to build excitement and anticipation for your Black Friday deals.
Cyber Monday, which follows Black Friday, will fall on December 1, 2025. It is a day dedicated to online shopping, with exclusive deals available only on the internet. Singaporean consumers are increasingly participating in this global event, making it another important day for ecommerce businesses.
Tip: Focus on promoting tech products and gadgets, as they are especially popular on Cyber Monday.
The Christmas period, culminating on December 25, is a crucial time for ecommerce businesses. Shoppers will be looking for gifts, gadgets, clothing, and festive treats. Additionally, the year-end sales season continues through the New Year, providing a longer peak sales period.
Tip: Run a series of promotions leading up to Christmas, particularly targeting last-minute shoppers looking for easy gift options.
Labour Day on May 1 is not as significant for ecommerce as Chinese New Year or Black Friday, but it is still a noteworthy event. It’s an opportunity to promote leisure products, wellness items, and gifts for working professionals.
Tip: Consider promoting items such as work-related accessories, personal care products, or stress-relief gifts.
In 2025, e-commerce businesses in Singapore have several key sales periods to look forward to, including Chinese New Year, SG Great Sale, 11.11 Singles’ Day, Black Friday, Cyber Monday, and Christmas. By strategically aligning your marketing efforts with these dates, you can maximise your revenue potential. Whether it’s offering festive discounts during Chinese New Year or capitalising on the year-end shopping rush, being prepared for these ecommerce sales dates will give you a competitive edge. Start planning your campaigns early to make the most of these peak periods and boost your online sales.
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